Image












Wednesday 28 February
Birmingham


Register Now

Join us for an all-new Partner Plus Live experience – a day tailored to you and your colleagues, to boost your skills and give you fresh insights – so you can unleash your growth potential.

Learn new skills, generate new ideas, meet new contacts, and leave with a plan to grow your business, faster than ever before.

With leading experts from Google, LinkedIn, Microsoft, Omdia, and many more, you’ll get actionable insights, practical tips and the support to turn theory into action.

Agenda

We've got a packed day of sessions to choose from.

09:45
Registration start

10:30-11:00
Introduction
Gavin Jones, Sales Director, BT Wholesale

11:00-12:00
Customer trends: 10 predictions for your customers’ needs to strengthen your strategy in 2024
Julian Watson, Principal Analyst, Omdia


Marketing: Build your brand. So you’re always first choice.
Rob Corr, Media Planning Director, EssenceMediacomX
Simon White, Media Manager, BT Wholesale


Sales skills: Seal bigger, better deals with tips from industry-leading sales coaches
Adam Wootton, Sales Coach, BMS Progress
David Bill, Managing Director, BMS Progress

12:00-12:45
Turn organisational change into an opportunity for business growth
Dee O'Regan, Leadership Consultant, Inuous


Revealed: LinkedIn secrets that drive engagement and optimise growth
Arron Dowdall, Account Director, LinkedIn
Leanne Mai, Account Director, LinkedIn


Grow faster and smarter with Microsoft Teams voice solutions
Gareth Bleasdale, Senior Manager, Microsoft
Jon Martin, Meetings and Voice Director, BT Wholesale
Joseph Martin, Teams Product Expert, BT Wholesale

12:45-13:30
Lunch

13:30-14:00
Number porting: A masterclass
Sanjay Patel, Head of IP Operations, BT Wholesale


Discover the most disruptive digital marketing trends for 2024
Luke Quilter, CEO, Sleeping Giant Media


Prospects ignoring you? The seven steps of social selling to unlock more replies
Dean Seddon, CEO, Maverrik


Tech trends 2024 and beyond: Become the innovation expert your customers seek
Lisa Perkins, Director of Research, BT Wholesale

14:00-14:30
Steer customer buying decisions with proven solution-focused product marketing methods
Damon Segal, Managing Director, Emotio


Boost productivity with AI
Paul Henderson, Partnership Manager, Google


Ready to grow your business? Strengthen your portfolio with Complete Mobile
Naomi Allen, Propositions Manager, BT Wholesale

14:00-15:00
How to create maximum value in a competitive voice and collaboration market with - exclusive offer announcement
Andrew Small, Portfolio Director, BT Wholesale
Craig Hoile, Sales Manager, Tollring
David Porter, Sales Director, Enghouse
Gail Ash, Proposition Specialist, BT Wholesale
Gareth Bleasdale, Senior Manager, Microsoft
Jacob Brown, Head of Product, Daisy Communications
James McPherson, Sales Manager, Cisco
Wing Yee Lo, Propositions Specialist, BT Wholesale

14:30-16:00
Expo

Time Session topic Speakers
09:45 Registration start
10:30-11:00 Introduction Gavin Jones, Sales Director Image
11:00-12:00 Customer trends: 10 predictions for your customers’ needs to strengthen your strategy in 2024 Julian Watson, Principal Analyst Image
Marketing: Build your brand. So you’re always first choice. Rob Corr, Media Planning Director

Simon White, Media Manager
Image
Image
Sales skills: Seal bigger, better deals with tips from industry-leading sales coaches Adam Wootton, Sales Coach
David Bill, Managing Director
Image
12:00-12:45 Turn organisational change into an opportunity for business growth Dee O’Regan, Leadership Consultant Image
Revealed: LinkedIn secrets that drive engagement and optimise growth Arron Dowdall, Account Director
Leanne Mai, Account Director
Image
Grow faster and smarter with Microsoft Teams voice solutions Gareth Bleasdale, Senior Manager
Jon Martin, Meetings and Voice Director
Joseph Martin, Teams Product Expert
Image
Image
12:45-13:30 Lunch
13:30-14:00 Number porting: A masterclass Sanjay Patel, Head of IP Operations Image
Discover the most disruptive digital marketing trends for 2024 Luke Quilter, CEO Image
Prospects ignoring you? The seven steps of social selling to unlock more replies Dean Seddon, CEO Image
Tech trends 2024 and beyond: Become the innovation expert your customers seek Lisa Perkins, Director of Research Image
14:00-14:30 Steer customer buying decisions with proven solution-focused product marketing methods Damon Segal, Managing Director Image
Boost productivity with AI Paul Henderson, Partnership Manager Image
Ready to grow your business? Strengthen your portfolio with Complete Mobile Naomi Allen, Proposition Manager Image
14:00-15:00 How to create maximum value in a competitive voice and collaboration market - with exclusive offer announcement Andrew Small, Portfolio Director

Craig Hoile, Sales Manager

David Porter, Sales Director

Gail Ash, Proposition Specialist

Gareth Bleasdale, Senior Manager

Jacob Brown, Head of Product

James McPherson, Sales Manager

Wing Yee Lo, Propositions Specialist
Image
Image

Image
Image

Image
Image

Image

Image
14:30-16:00 Expo

What's on?

Strategy and insights

Customer trends: 10 predictions for your customers’ needs to strengthen your strategy in 2024

Responsive image
Julian Watson
Image
 Read more about this session

Discover the future of the channel, decode customer buying intentions and unveil strategies for anticipating their future needs.

Research shows customer-centric businesses are 60% more profitable (Deloitte). So delve into key customer trends, from all-IP migrations to customers’ buying intentions, and new approaches to ways of working – so you can stay ahead in a rapidly changing market.

Tech trends 2024 and beyond: Become the innovation expert your customers seek

Responsive image
Lisa Perkins
Image
 Read more about this session

Discover the cutting-edge technologies set to revolutionise the market, and ensure you’re at the forefront of innovation.

Lisa Perkins reveals the most disruptive technologies to look out for in 2024 and beyond. Learn how these transformative technologies will revolutionise the way you work and reshape your customers’ organisations too.

Turn organisational change into an opportunity for business growth

Responsive image
Dee O’Regan
Image
 Read more about this session

How do you successfully transform your business when humans are hardwired to resist change? In this session, award-winning leadership consultancy Inuous reveals how to win over sceptics and guarantee progress – without compromising your everyday operations.

Using Inuous’s tried and tested methods, you’ll be able to pivot, keep pace with the changing landscape, innovate more effectively and stay ahead of the overall transformation agenda.

Boost productivity with AI

Responsive image
Paul Henderson
Image
 Read more about this session

AI can improve productivity by up to 66% (Nielson Normal Group), saving you time so you can focus on the tasks that matter most to you. Discover some of the smartest ways of working in the digital age, using cutting-edge AI tools already available from Google and others.

Learn how AI can drive:
• Greater efficiency through automation of repetitive tasks.
• Improved external and internal communications using AI chatbots.
• Greater use of business intelligence and data-led decision-making.
• Improved trend analysis and prediction. • Better time management and scheduling.

Sales

Sales skills: Seal bigger, better deals with tips from industry-leading sales coaches

Responsive image
Adam Wootton
Image
Responsive image
David Bill
 Read more about this session

Want to impress new prospects or upsell to existing buyers? Join us and discover powerful new sales tactics, based on the latest research. BMS Progress’s world-class sales coaches have trained everyone from Salesforce to DHL, and now you can learn from them too.

In this session:
• Identify the key needs of customers to create value-based solutions.
• Understand key negotiation personalities and outcomes.
• Prepare for a successful negotiation that will achieve a win:win outcome.

Prospects ignoring you? The seven steps of social selling to unlock more replies

Responsive image
Dean Seddon
Image
 Read more about this session

Have you noticed how tough it is to get positive responses from outreach right now? Learn how social selling is helping unlock more conversations on LinkedIn, email and the phone.

In this workshop, you’ll discover the seven-step prospect engagement process that gets your emails opened, your calls taken and replies to your messages. You'll see it at work in real-time and see that what you do BEFORE you outreach increases response rates by 486%.

From startups to global players, Dean Seddon works with hundreds of sellers in the UK and internationally to engage prospects in a way that enhances the brand, builds a solid pipeline and outperforms the hacks and short-term tactics.

Revealed: LinkedIn secrets that drive engagement and optimise growth

Responsive image
Arron Dowdall
Image
Responsive image
Leanne Mai
 Read more about this session

Misalignment between sales and marketing teams can have a significant impact on results. In fact, businesses that prioritise sales and marketing alignment are nearly three times more likely to exceed customer acquisition targets. Join LinkedIn and learn the secrets to effective sales and marketing integration.

We also know that sales will be one of the top functions impacted by GAI. With 50% of sales skills currently able to be augmented with AI, there’s a huge opportunity for increased productivity. That’s why we're excited to introduce the concept of Deep Sales, which leverages technology to drive more informed, people-centred conversations. Join us at LinkedIn to learn more about how to align your sales and marketing teams and how to leverage AI to drive sales productivity.

Marketing

Discover the most disruptive digital marketing trends for 2024

Responsive image
Luke Quilter
Image
 Read more about this session

Huge changes are coming to digital marketing. Delve into key trends set to shape the industry in 2024 and the strategies and technologies that digital leaders need to stay ahead.

In this session:
• Explore AI-driven content creation, influencer marketing and B2B content development in 2024.
• Should you overhaul your PPC strategy to take advantage of the latest technology?
• Improving SEO with technical audits and Google’s Search Generative Experience.

Steer customer buying decisions with proven solution-focused product marketing methods

Responsive image
Damon Segal
Image
 Read more about this session

Learn how to enhance telecom sales through productisation, pinpointing customer needs and developing targeted solutions using the latest research and AI tools to craft compelling campaigns and boost service appeal.

This session will look at:
• Strategically promoting packaged product offerings to both existing customers and new market segments.
• Adopting a solutions-focused approach over traditional product-centric marketing strategies.
• Real-world scenarios that demonstrate the nuances of telecom solutions-focused marketing.
• Recent studies and statistics, and what they tell us about current market trends.

Marketing: Build your brand. So you’re always first choice.

Responsive image
Rob Corr
Image
Responsive image
Simon White
Image
 Read more about this session

Work with award-winning creative agency EssenceMediacomX to help assess your brand, leverage buying trends and create content that resonates with your audience – even on a shoestring budget.

Discover:
• Create an effective, memorable brand – and why it matters
• Find the perfect balance between brand and sales marketing
• Make an impact, no matter what your budget is
• Brand marketing hacks that make success easy
• Get stakeholders on board with your brand plan while managing expectations

Revealed: LinkedIn secrets that drive engagement and optimise growth

Responsive image
Arron Dowdall
Image
Responsive image
Leanne Mai
 Read more about this session

60% of what sellers do socially can be automated – so learn how to optimise your efforts and create a transformative approach to LinkedIn selling and marketing, with tangible results.

Also, explore how to build a sales and marketing dream team. Why? Because businesses that prioritise sales and marketing alignment are nearly three more likely to exceed new customer acquisition targets.

Product and operations

Grow faster and smarter with Microsoft Teams voice solutions

Responsive image
Gareth Bleasdale
Image
Responsive image
Jon Martin
Image
Responsive image
Joseph Martin
 Read more about this session

Deep dive into Microsoft Teams voice solutions. Learn how they work and how to harness this growing opportunity – with minimal effort and maximum profitability.

Drawing on real-life examples, Gareth Bleasdale demonstrates the power and flexibility of Microsoft Teams Phone, and how it lets you deliver for a range of customers. Jon Martin also explores the potential of integrated AI, which is set to transform business meetings in future.

Ready to grow your business? Strengthen your portfolio with Complete Mobile

Responsive image
Naomi Allen
Image
 Read more about this session

Join us and learn about our new mobile capabilities, how to utilise our JAMF partner platform and how to tap into the brand power of EE. And be first to hear about our latest exclusive Complete Mobile offer.

We’re covering:
• Market conditions and the EE network.
• Proposition updates.
• How Complete Mobile helps you solve customer challenges.
• Managing your connections with JAMF.

How to create maximum value in a competitive voice and collaboration market - with exclusive offer announcement

Responsive image
Andrew Small
Image
Responsive image
Craig Hoile
Image
Responsive image
David Porter
Image
Responsive image
Gail Ash
Image
Responsive image
Gareth Bleasdale
Image
Responsive image
Jacob Brown
Image
Responsive image
James McPherson
Image
Responsive image
Wing Yee Lo
Image
 Read more about this session

Customer needs are shifting, the PSTN switch-off is coming, and new challenges are emerging. In this panel session, top experts join us to discuss the latest big voice opportunities – including call analytics and AI-enhanced call recording. Hear from Cisco, Daisy, Microsoft, Enghouse and Tollring, and ask them anything in our Q&A.

Learn about:
• How we’re refreshing our portfolio to support you – from improved call analytics to streamlines fault reporting.
• New service capabilities that improve your proposition.
• The best ways to support key use cases, helping customers while encouraging growth.
• Cutting-edge voice solutions and integrations, including AI and unified communications.

Number porting: A masterclass

Responsive image
Sanjay Patel
Image
 Read more about this session

Join us and master the art of number porting. This session looks at key steps in the process, so you can port numbers successfully, every time.

Discover:
• Best practice tips for number porting.
• How to quickly fix port request rejections.
• Pre-order validation processes that save time and effort.
• Common port rejection codes you need to know about

Meet our speakers

Strategy and insights

Introduction

Gavin Jones

Sales Director

Responsive image
Image

Strategy and insights

Dee O’Regan

Leadership Consultant

Responsive image
Image

Strategy and insights

Julian Watson

Principal Analyst

Responsive image
Responsive image

Strategy and insights

Lisa Perkins

Director of Research

Responsive image
Responsive image

Paul Henderson

Partnership Manager

Responsive image
Responsive image

Sales

Sales

Adam Wootton

Sales Coach

Responsive image
Responsive image

Sales

Arron Dowdall

Account Director

Responsive image
Responsive image

Sales

David Bill

Managing Director

Responsive image
Responsive image

Sales

Dean Seddon

CEO

Responsive image
Responsive image

Marketing

Marketing

Damon Segal

Managing Director

Responsive image
Responsive image

Marketing

Leanne Mai

Account Director

Responsive image
Responsive image

Marketing

Luke Quilter

CEO

Responsive image
Responsive image

Marketing

Rob Corr

Media Planning Director

Responsive image
Responsive image

Marketing

Simon White

Media Manager

Responsive image
Responsive image

Product and operations

Product and operations

Andrew Small

Portfolio Director

Responsive image
Responsive image

Product and operations

Craig Hoile

Sales Manager

Responsive image
Responsive image

Product and operations

David Porter

Sales Director

Responsive image
Image

Product and operations

Gail Ash

Proposition Specialist

Responsive image
Responsive image

Product and operations

Gareth Bleasdale

Senior Manager

Responsive image
Responsive image

Product and operations

Jacob Brown

Head of Product

Responsive image
Responsive image

Product and operations

James McPherson

Sales Manager

Responsive image
Responsive image

Product and operations

Jon Martin

Meetings and Voice Director

Responsive image
Image

Product and operations

Joseph Martin

Teams Product Expert

Responsive image
Image

Product and operations

Naomi Allen

Proposition Manager

Responsive image
Responsive image

Product and operations

Sanjay Patel

Head of IP Operations

Responsive image
Image

Product and operations

Wing Yee Lo

Propositions Specialist

Responsive image
Image

Explore our expo zone

Throughout the day, you'll find things to do and people to meet, including experts from BT Wholesale and some of our market-leading partners.

Our venue

BT Three Snowhill, Queensway, Birmingham, B4 6GA

Register now

Spaces are limited, so don't delay.

* Mandatory